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Profile

Hiromi Itaya, Trend-setting beauty creator.

His creation with mode is always admired by various celebrities and fashion-conscious madams.

His works can be found in mode magazines, beauty magazines, advertisements, and fashion shows.

He also teaches and has appearances on TV.

He flourishes in various ways.

Also, he produces eco-friendly original cosmetic lineup, original wigs “ITAYA piece form”, and original goods brand featuring Itaya’s illustration.

It seems he will still be widening his appeals further.

Message

Offering unchanging beauty to you…Message from Hiromi Itaya

I think ITAYA should be the place to make customers relax and heal their hair and mind, in order to offer beauty and comfort to every woman.

To sustain beautiful hair that will be the base of any hairstyle, we need to protect scalp from troubles and keep its healthy condition.

Beautiful shiny hair is grown on a healthy scalp.

So, shampoo and hair treatment we use at ITAYA do not contain any ingredients that might cause damage to your hair/scalp, or allergy. These products do not contain any irritant substances.

As I grow knowledge of shampoo and hair treatment formulas for sustaining healthy scalp, I gained knowledge of skin itself. This experience made me think true good-quality skincare is needed and I decided to produce aging cosmetic lineup “ITAYA”.

Aging cosmetic lineup “ITAYA”, with the concept of “unchanging beautiful skin”, is formulated to sustain healthy condition of skin without any uncomfortable feeling.

These products do not contain artificial coloring or fragrance. They contain skin-friendly natural ingredients. All products are allergy-free and paraben-free. They will help you to create beautiful skin.

ITAYA offers you beauty with hair and skin free from any stress.

SHOP INFORMATION

Name of the shop : First Angel

Distribution Manager : Chieko Itaya

Business Contents : Distribution of ITAYA brand cosmetic products, wigs, and other items

Location : 2-13-6 Nishihara, Shibuya-ku, TOKYO 151-0066

Contact : Phone : 03-5454-1467

Fax : 03-5454-4689

E-mail : info@itaya-firstangel.jp

Business hour : 10:00 – 18:00

Shop holiday : Monday & Tuesday

ITAYAシャンプー 300ml

ITAYA Shampoo

Produced by Hair & Make-up artist, Hiromi Itaya, ITAYA shampoo is silicon-free shampoo with value on cleansing scalp.

By applying appropriate shampoo everyday, it will prevent dandruff and itchy scalp. Natural scent of aroma oil will give you calm feeling.

We recommend this shampoo to those who have sensitive scalp.

ITAYA無香料シャンプー 300ml

ITAYA Fragrance-Free Shampoo

ITAYA Fragrance-Free Shampoo is developed based on ITAYA Shampoo formula.

This carries ITAYA Shampoo cleansing ingredients and no fragrance.

ITAYAスキャルプシャンプー

ITAYA Scalp Shampoo

It is hard to cleanse pore-clogging sebum at one wash with regular shampoo.

But this ITAYA Shampoo takes off sebum at one wash with useful component, hyaluronan effect, wrapping around sebum and takes it off easily.

Hyaluronan also helps to condition your scalp with its moisturizing action.

ITAYAトリートメントワックス 200ml

ITAYA Treatment Wax

ITAYA Treatment Wax is a leave-in treatment.

It repairs damaged cuticles. Using as a wax, it gives you natural styling.

Also, you could use this as pre-shampoo intensive care treatment.

ITAYA Hair Essence

Produced by Hair & Make-up artist, Hiromi Itaya, ITAYA Hair Essence is leave-in mist type hair essence. This essence conditions your hair and makes it supple without silicon series ingredients.

{ITAYA Hair Essence Characteristics}

This essence contains hypoallergenic cation instead of chlorine-based cationic surfactant.

Silicon-free. Heat protein-free.

Ceramide analog and oil finish your hair with better texture.

Essential oil contained. You can relax with its aroma.

ITAYA Styling Wax

Silicon-free.

It styles your hair from within.

ITAYA Piece Form Short

ITAYA Piece Form Short is the wig to add volume to the back of the head. 

By adding this, it makes your hairstyle glamorous, young and, in pretty shape.

Comes with comb.

ITAYA’s original hair line makes your chin sharp and makes your face look smaller.

ITAYA Piece Form Long

ITAYA Piece Form Long is Long-type wig. 

Suggested to those with medium to long hair. 

It has the S-line shape starting from the back of the head to the neckline.

Makes your hair more third-dimensional layered hairstyle.

Comes with comb.

ITAYA Piece Glamorous L

ITAYA Piece Glamorous is the type of wig to attach to the neckline. 

By adding this, short hair turns into glamorous medium hair.

It has soft curl.

ITAYA Piece Glamorous M

ITAYA Piece Glamorous is the type of wig to attach to the neckline. 

By adding this, short hair turns into glamorous medium hair.

It has soft curl.

Not only for the short hair, it adds volume to the medium hair and makes it more glamorous.

板谷裕實のシンプル・アップ

Simple Ups by Hiromi Itaya

This book is filled with hairdo techniques of Charismatic Hair & Make-up artist Hiromi Itaya.

It offers easy-to-see techniques for those who have troubles such as,

“I can do the basic hairdos but have no further variations”

or

“I only have limited hairdo variations and designs”

“I can do the haircuts but I am not good at up-styles”

板谷裕實のシンプル・アップ2

Simple Ups 2 by Hiromi Itaya

This book is the 2nd version of Itaya’s Hair Design How-to book filled with Itaya’s techniques.

Hairstyles for formal occasions in both Japanese and Western dress are introduced.

This book is filled with hairdo techniques for the age of 5-year-old to over 50-year-old customers.

ステキな大人のまとめ髪 板谷裕實のアップスタイル

Pretty Up-styles for matured women Up-styles by Hiromi Itaya

This book is filled with hairdo techniques of Charismatic Hair & Make-up artist Hiromi Itaya.

This book offers how to create your hairstyle depending on each occasion, and what you wear, and suggests pretty hairstyles for ladies with class, intelligence and feminine charms.